It’s all about the It Girl, off-duty model style these days. But it’s really nothing new.

Before grunge fashion—think plaid shirts tied around the waist, baggy denim, and combat boots—grunge music was leading a huge movement in Seattle among disenchanted young people. Probably because of all that rain. Wah wah.

Nirvana was the first grunge band to make it big, hitting the more mainstream scene in 1991 and starting a widespread “revolt” against the clear-voiced, pop-driven tunes of the 80s. The sound was gritty and distorted, much like the clothing that the unintentional trendsetters introduced to the fashion scene.

It’s not that the Kurt Cobains of the world were trying to start a trend with their beanies, ripped jeans, and Dr. Martens, but when the cool kids and intentional trendsetters started to pick up on the “I-don’t-give-a-f***” aesthetic—and made it look so easy and chic—something in the fashion world clicked.

Marc Jacobs introduced grunge to the runway with his spring 1993 line for Perry Ellis. Calvin Klein, Dolce & Gabbana, Armani and the like soon followed suit (how ironic), but the luxe-meets-alleyway trend simply didn’t stick with the style elite. Quality fabrics weren’t meant to be worn so haphazardly.


Where the trend did stick? Pretty much everywhere else. Flannels, baseball caps, and torn tees were much more relatable to middle America teens who idolized Cobain and Kate Moss for their attainable street style.

Flash-forward to 2015, and shirts tied around the waist, pre-ripped denim, and easy tees are still prevalent throughout the fashion world, though, not as much so on the runway. Models (read: Cara Delevingne, Gigi Hadid, and Kendall) all incorporate aspects of grunge attitude into their street style looks.


So. The Fashion Friday question we’ve all been waiting for. Where can you get grunge-chic, off-duty-model style with your clothing gift cards from Giftbar?

For denim, you’ve got to hit up Courtshop, an NYC local boutique with locations in Brooklyn and Manhattan. They’re the authority on all denim trends. Trust us… You should trust them.

And for the flannel tied around your waist? We suggest Standard & Strange in SF. Sure, it’s a men’s store, but your gift card will still work, ladies. Besides, aren’t guys’ shirts comfier anyway?


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